Hi, I'm Alicia

a senior product design at Accurx in London, UK.

 
 

CharlieHR: Polls

The Challenges: Just 2% of our clients used polls in 2021. We wanted to help our users to know their employees feedback.

Solution: Make our feature more flexible and adapt it to the users needs.

 
Hammock

Hammock: Automated bookkeeping for landlords

The Challenge: Landlords need to manually reconcile the property-related payments every month. If not it would cause not knowing when (or if) tenants had paid or missing deadlines (like filing the taxes).

Solution: The financial automation. One platform where all the transactions are visible and it’s easy to track rent and do bookkeeping.

 
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New concept: Finance plan for the end of life

The Challenge: People don’t talk about death and they don't trust life insurance companies. After death, the family needs to deal with pain and a lot of paperwork.

Solution: The financial protection plan. Transparent life insurance that the user can trust. A digital platform removes the complexity of the claiming process.

 
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UX case study: Craft beer app

The challenge: The app is a bit cluttered and you get lost in the many options.

Solution: Find new beers easily. Better search functionality and a design refresh to creating different sections.

 
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New concept: Engaging news

The challenge: Young people don’t engage with the news. The news format hasn't adapted to the new digital era and the new audience.

Solution: Make the news more interactive and concise. Summary of news delivery every day where the user will be able to get involved (pools, questions, videos...)